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NewsRVshare Hosts Webinar on Key Travel Trends for 2024: Solar Eclipse Frenzy and Work-From-Anywhere Campers

RVshare Hosts Webinar on Key Travel Trends for 2024: Solar Eclipse Frenzy and Work-From-Anywhere Campers

December 8, 2023

RVshare recently hosted a webinar with outdoor hospitality leaders focused on the key travel trends forecasted in 2024.

Event Details


  • Sarah Smith, Co-Founder of The Dyrt

  • Jon Gray, CEO of RVshare

  • Alyssa Ravasio, Founder & CEO of Hipcamp

  • Toby O'Rourke, President & CEO of Kampgrounds of America

Key Surprises from 2023

Panelists began the discussion by sharing what surprised them about the camping landscape in 2023.

Sarah Smith (The Dyrt):

  • Noticed an unexpected sustained interest in winter camping post-pandemic, with nearly a third of campers continuing the practice.

Jon Gray (RVshare):

  • Surprised by the increase in non-driving RV renters. Around 40% of bookings involved customers having RVs delivered to their chosen destination.

Alyssa Ravasio (Hipcamp):

  • Observed a 400% increase in engagement around celestial events, highlighting a growing interest in unique outdoor activities.

Toby O'Rourke (KOA):

  • Reported that the trend of working from campgrounds remained popular, with over half of the campers working while on the road.

2024 Projections and Trends

General Trends:

  • Continued high demand for travel and camping.

  • Shifting towards greener and EV travel.

  • An increase in demand for alternative destinations to avoid crowded spots.

  • Focus on improving camping technology, including AI integration.

Identified Tailwinds:

  • Growth in celestial event-related camping, especially with the upcoming solar eclipse in 2024.

  • Expanding camping season and increased flexibility in work locations enabling more camping opportunities.

  • Increased interest in sustainable and eco-friendly camping solutions.

Identified Headwinds:

  • Weather and climate change impacting camping habits and booking patterns.

  • Need for improved infrastructure to support growing demands, especially for EVs.

  • Keeping up with the changing technology and maintaining the appeal to younger generations.

Webinar Summary:

The main topics covered in this webinar included continued high demand for travel, both domestic and international. However, more people may opt for relaxation versus adventure trips in 2024. The solar eclipse in April 2024 is expected to drive significant domestic travel, especially camping trips. Planning fatigue from the last three years may lead to more spontaneous, unplanned vacations. 

Surprise travel and mystery trips are gaining interest to counter overplanning and crowded destinations. Dispersed camping on public lands caters well to last-minute trips. A shift away from overcrowded national parks is likely, in favor of alternative destinations nearby. State parks and campgrounds close to home remain popular for accessible weekend getaways.Glamping will continue rising in popularity, as travelers seek amenities while camping. Campgrounds are adding cabins, tents, treehouses and other unique accommodations.

Younger generations like Gen Z will drive the growth of outdoor travel. They prioritize sustainability and expect tech amenities and easy booking. The COVID-driven camping boom exposed millions of new people to the outdoors. The mental health benefits will have a lasting impact, as people continue to seek nature for wellness.Other lasting COVID impacts are more remote work/travel, higher demand for WiFi at campsites, and the expansion of shoulder seasons with flexible schedules.

Actionable Recommendations for Campground Owners and Managers

  • Research the route of the 2024 solar eclipse and optimal viewing locations to anticipate demand

  • Connect with state parks within 100 miles of overcrowded national parks to discuss promotion opportunities

  • Audit campground amenities and identify upgrades needed to meet demand from younger travelers

  • Develop dispersed and low-impact camping content to assist travelers with planning spontaneous trips

  • Create marketing campaigns focused on the mental health benefits of nature and outdoor experiences

  • Partner with influencers and bloggers to promote alternative destinations that provide nature immersion

  • Work with campground partners to expand WiFi access across more sites

  • Research options for adding unique accommodations like cabins and tents

  • Identify campground events and activities that facilitate community bonding to highlight the social benefits of camping and RVing.

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