In this episode of Campground Confidential, Maddi Bourgerie, Senior Director of Communications at RVshare, joins us to discuss the ins and outs of hosting RV renters at your campground or RV park.
Maddie has worked in the industry for a decade, visited almost all 50 states, and rented more than 20 RVs. She is dedicated to the company’s mission to help travelers experience the magic of an RV adventure. Maddi has RVed on the East and West Coast checking off National Parks and music festivals from her bucket list. Her career has been dedicated to sharing her passion for travel.
RVshare is the largest online community for RV renters and owners with a diverse selection of vehicles for rent across the United States, ranging from luxury motorhomes to cozy camper vans. There are more than 60,000 owners nationwide who rent their vehicles for others to experience the magic of an RV trip.
RVshare’s Campground Partnership Program is a free program that allows RVshare to build out a community of campgrounds that they can recommend to their users. In return, the program gives campgrounds around the country the opportunity to engage with RVshare’s audience and make additional revenue by referring users to book an RV through RVshare.
Increase reservations for RV camping spots
Having a campground listing created on RVshare while also getting additional exposure on RVshare’s ‘Top Campground’ pages
Additional incremental revenue for referring users to RVshare.com to book an RV
List and rent on-property RV units for free - including Park Models
Having your park recommended as an approved RV Delivery location to RVshare users
8% commission for any booking the campground refers to RVshare.
The average booking on RVshare is about $900 which comes to an average of $72 in commission per booking for the campgrounds.
A $25 referral bonus for any RV owner that comes from the campgrounds site to RVshare.com and creates a new listing on RVshare
The program has 518 campgrounds signed up to date
Roughly 300 campgrounds host live links promoting RVshare on their websites
Around 20% are top performing campground partners sending RV bookings to RVshare and making money for each of those bookings
Many campground owners have insurance concerns when hosting an RV renter on their property. On this episode, Maddi discusses the benefits of working with a vetted peer to peer rental platform like RVshare, noting that each and every RV rental is required to secure RVshare Insurance and Protection in case anything accidental happens while the RV is on a trip. This also includes trips where the RV may be delivered or stationary for the duration of the trip. Even if the RV is delivered or stationary, damages may still occur, examples include fire, acts of nature like storms and falling trees. RVshare also vets all of their renters, with ID verification, criminal background checks, and driving history reports.
In this episode, Maddi shares an example of a campground that is benefiting from embracing the RV rental trend. Camp Margaritaville in Auburndale refers about 10 rentals a month to RVshare, and receives a referral bonus in return. When checking a customer in, they ask if the RV is rented and request the name and number of the owner to keep on file in case of an emergency.
The campground has specific policies around delivery and set up of rentals. They also have a page on their website explaining RV rentals and campground policies. They only allow rentals through vetted, reputable rental companies, which allows them to benefit from the growing rental market while limiting their risk.
RVshare has officially added park models as a new product category on their rental platform. Renters are very inclined to stay in stationary or delivered RVs at a campground, so now RVshare is allowing campground partners to list their park model RVs on RVshare.com.
For more information about everything discussed in this episode, check out the Campground Partnership Program on the RVshare website, or reach out to Campgrounds@rvshare.com.
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