In this episode of Campground Confidential, we talk to Amy Hansen, a seasoned expert in property management and RV resort operations.

With over 25 years of experience, Amy has built a stellar reputation in the outdoor hospitality industry, particularly in managing RV parks, RV resorts, and campgrounds. Her journey from a general manager at an RV resort to a director of operations for various properties underscores her extensive knowledge and passion for the industry.

Amy Hansen's career in property management began with a strong foundation in real estate investment. Her early experiences managing investment properties paved the way for her entry into the outdoor hospitality sector. Over the years, she has developed expertise in rate and revenue analysis, site optimization, brand development, and leadership training. Today, Amy heads Amity Outdoors Management and Consulting, where she leverages her extensive experience to help campground owners and operators enhance their operations and guest experiences.

Note: if you are looking for a property management company for your campground or RV park, you can browse the category on Park Vendor Review here. You can compare vendors and request demos right from the Park Vendor Review site. 

Key Takeaways from the Episode

1. The Importance of Guest Experience

Amy emphasizes the centrality of guest experience in the outdoor hospitality industry. She believes that personal connections with guests are crucial and that staff should strive to make every guest feel valued and heard. Amy advocates for a balance between automation and personal interaction, ensuring that while technology can streamline operations, it should not replace the human touch that defines excellent guest service.

2. The Role of Property Management and Consulting

Amy discusses the various ways property management companies and consultants can support campground owners. These services range from comprehensive third-party management to specific tasks like rate analysis or software evaluations. Amy highlights that property management is not a one-size-fits-all solution and that services can be tailored to meet the unique needs of each campground.

3. Navigating Rate and Revenue Management

With rising costs and rate sensitivity among campers, Amy stresses the importance of transparent pricing and regular rate evaluations. She advises campground owners to avoid hidden fees, which can lead to negative guest perceptions, and instead focus on providing a value-driven experience that justifies the rates. Regular market competition analysis is also essential to ensure rates remain competitive and fair.

4. The Challenge of Reputation Management

In today's digital age, managing online reputation is critical. Amy encourages campground owners to respond to both positive and negative reviews with care and transparency. By acknowledging guest feedback and addressing concerns openly, campgrounds can build trust and improve their reputation. Amy also recommends proactively encouraging satisfied guests to leave positive reviews.

5. The Evolution of Technology in Campgrounds

Technology plays a significant role in modern campground management, from online reservations to automated services. Amy discusses the importance of choosing the right property management software (PMS) and the potential pitfalls of selecting a system that doesn't fit a campground's specific needs. She shares her experience of demoing multiple PMS options for clients to find the best match, highlighting the value of consulting expertise in making informed decisions.

Enhancing Operations with Expert Guidance

Amy Hansen's insights reveal the multifaceted nature of managing RV parks and campgrounds. Her emphasis on guest experience, transparency in rate management, and the strategic use of technology provides a roadmap for campground owners seeking to improve their operations. By embracing the expertise of property management companies and consultants, campground owners can alleviate some of the burdens associated with day-to-day management, allowing them to focus more on creating memorable guest experiences.

Amy's passion for the industry is evident throughout this interview. She encourages campground owners to find joy in hospitality and to continuously seek ways to enhance their services. Whether it's through small, meaningful interactions with guests or by leveraging technology to streamline operations, the goal is always to create an environment where guests feel valued and welcomed on a human level. 

In the outdoor hospitality industry, the guidance of experienced professionals like Amy Hansen can make a significant difference. By focusing on guest experience, transparent rate management, effective reputation management, and the strategic use of technology, campground owners can navigate the challenges of the industry and achieve long-term success.