Our guest on this episode of the Campground Confidential podcast from Park Vendor Review is Evanne Schmarder. Evanne has been teaching, talking, and writing about digital marketing for outdoor hospitality for more than 20 years. Maybe you read her monthly Modern Marketing column in Woodall’s Campground Management; maybe you own a copy of her book, Marketing Your RV Park/ Campground Online; or maybe you have seen her speak at an industry event somewhere across the United States or Europe. 

Many of Evanne’s grow-your-park business projects were firsts among the RV park and campground sector, such as the Digital Marketing Benchmark Study, CPO certified Digital Marketing Workshop, and the Digital Marketing Bi-Weekly Trend Digest.

Her business, Roadabode Productions, is where outdoor recreation business owners and operators come for digital marketing consulting, program reviews, and destined-to-succeed mentorships.

In this episode, Evanne shares a mini-masterclass in modern RV park and campground marketing, focusing on using video to successfully communicate with your customers across digital platforms.

Campground owners continue to struggle with producing and sharing video--mostly from a time-management perspective--but Evanne emphasizes that it is critical to any current digital marketing strategy. We discuss tips for creating video content that can be used in various ways on various platforms, and also how to empower folks that are around your campground on a daily basis to capture the kind of authentic content that works so well on social media channels.

Above all, Evanne emphasizes the need to understand who your customer is, and to continually adjust your marketing strategy to reach that customer. From talking to your customers in person to sending text messages and email surveys, we detail best practices for keeping your finger on the pulse of your clientele. 

Evanne Schmarder has decades worth of experience helping RV park and campground owners successfully market and grow their businesses. Listen to this episode and gain both inspiration and practical tips for growing your customer base via digital marketing in 2024.