As the outdoor hospitality industry continues to evolve, the 2024 Campspot Trends Outlook and Destination Index provides invaluable insights into the preferences and behaviors of modern campers. This detailed report, based on a survey of 2,851 Campspot Marketplace customers, sheds light on what today's campers are seeking in their outdoor experiences, emphasizing a significant trend towards relaxation and serenity.
The findings from the recent Campspot customer survey reveal a striking preference for calm and relaxation in camping experiences. An overwhelming 93% of respondents reported feeling more relaxed and mentally refreshed after camping compared to other forms of travel. The survey identified several factors contributing to this sense of tranquility:
More than half of the respondents (58%) believe that camping offers a more significant break from everyday life compared to other travel forms like flying or hotel stays.
68% of campers find that affordable rates at campgrounds significantly contribute to their relaxation.
A notable 90% of respondents are open to considering campgrounds instead of traditional lodging for trips.
For 43% of campers, the low sound levels at campgrounds are crucial for relaxation.
The survey further delves into the types of "calm-cations" that are currently in demand:
Water features such as beaches, rivers, or lakes are key for 64% of campers, with lakes being the most preferred landscape. The most sought-after amenities include water activities like boating, kayaking, and fishing.
Fresh air and the ability to view the night sky are essential for many campers, with 77% valuing fresh air and 54% looking for clear starry skies.
Contrary to traditional camping stereotypes, 64% of campers now prefer having high-speed internet access, indicating a desire to stay connected.
The report ranks top destinations for both water-lust wellness and fresh air, clear sky sanctuaries:
1. Ashland, New Hampshire: Known for Little Squam Lake.
2. Auburn, Maine: Offers river walks and lake fishing.
3. Grand Rapids, Michigan: Proximity to Lake Michigan’s shoreline.
4. Rehoboth Beach, Delaware: An Atlantic coast town with a luxury waterfront campground.
5. Knoxville, Tennessee: Near picturesque lakes and rivers.
6. Port Aransas, Texas: Located on Mustang Island, known for its beaches and fishing.
7. New Braunfels, Texas: Famous for the Comal and Guadalupe Rivers.
8. Wisconsin Dells, Wisconsin: The “Waterpark Capital of the World.”
9. Lake George, New York: Offers stunning views and water sports.
10. Navarre, Florida: Known for its stunning beaches and crystal-clear waters.
1. Asheville, North Carolina: Surrounded by mountains, ideal for astronomy enthusiasts.
2. Jamestown, Tennessee: Proximity to a designated Dark Sky Park.
3. New Braunfels, Texas: Access to coveted night skies.
4. Greenville, Maine: Near North Maine Woods, an International Dark Sky park.
5. Kanab, Utah: Close to Kaibab Paiute Reservation, the world’s first Dark Sky Nation.
6. Luray, Virginia: Offers views of the Blue Ridge Mountains and access to dark skies.
7. Moab, Utah: Near Dead Horse Point State Park, a renowned Dark Sky Park.
8. Sedona, Arizona: Known for its dark sky designation.
9. Mackinaw City, Michigan: Proximity to Headlands International Dark Sky Park.
10. Ellison Bay, Wisconsin: Near Newport State Park, a designated Dark Sky Park.
In response to these trends, campground owners should consider the following in 2024:
Given the increasing demand for high-speed internet, campgrounds should consider upgrading their Wi-Fi infrastructure. This meets the needs of campers who wish to stay connected for either work or leisure.
Owners should emphasize creating serene and peaceful environments. This includes maintaining low noise levels and offering sites with scenic views, especially near water bodies or areas conducive to stargazing.
Incorporating a range of amenities and activities that cater to relaxation and wellness can attract a broader audience. This could include water-based recreation, wellness programs, and spaces for observing the night sky.
The 2024 Campspot Trends Outlook and Destination Index underscore the evolving preferences of campers, with a clear shift towards relaxation and serenity. By focusing resources on these trending demands and interests, campground owners can not only enhance the camper experience but also position themselves competitively in the ever-changing outdoor hospitality market.
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