As we approach the end of 2023, the RVshare 2024 Travel Trends Report offers a comprehensive overview of the evolving landscape of travel and RV usage. This report, based on internal data and traveler surveys, provides valuable insights into travel preferences, destination trends, and emerging patterns in the RV industry. It's a crucial read for campground owners and managers looking to stay ahead in a rapidly changing market. You can read the full report here.
We know you are busy, so here is a brief summary of information in this report that we believe really matters to campground owners and operators.
The report indicates a consistent increase in RV travel, with 57% of Americans planning an RV road trip in the next 12 months. This trend is particularly strong among younger generations, with significant interest from Millennials and Gen Z.
Popular destinations include the Grand Canyon and Disney’s Fort Wilderness. New entrants like The Gorge Amphitheatre and Daytona International Speedway are gaining traction, suggesting diversifying interests among RV travelers.
There's a notable increase in the demand for RV delivery services, with 78% of travelers showing a preference for this convenience.
A significant travel event in 2024 will be the Solar Eclipse, with many travelers planning trips specifically to view this phenomenon, indicating the potential for targeted marketing opportunities.
There's a clear shift towards domestic travel, with 62% of travelers preferring relaxing trips away from crowded tourist spots. This suggests a growing market for campgrounds in serene, less explored locations.
A strong interest in AI-based travel planning and the rise of electric RVs point towards a tech-savvy traveler base, open to innovative travel solutions.
Given the rising demand for RV delivery, campgrounds can partner with local RV owners to offer delivery services, making the camping experience more accessible and convenient.
With the 2024 Solar Eclipse being a major draw, campgrounds should plan special packages or viewing events to attract visitors and capitalize on this unique opportunity.
Tailor your campground to offer a peaceful, nature-immersed experience, responding to the growing preference for relaxing and nature-centric vacations.
Implement AI tools for easier booking and planning, and ensure strong WiFi connectivity to appeal to the tech-savvy demographic.
Prepare for the influx of electric RVs by setting up charging stations and promoting eco-friendly practices, catering to environmentally conscious travelers.
Use this summary and list of action items to help craft a focused and strategic plan for 2024 that will capitalize on what RVers and campers are looking for in their travels during the upcoming year.
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